Bally is back, led by the renowned and youthful face of Chinese actress and role model Tang Yan and debuting Antoine Duvernois. Announced as Bally's Asia Pacific spokesperson in June 2017, Tang Yan emodies the happy optimism of a youthful mind-set - the cornerstone of the 'new Bally'.
The autumn winter 2017 campaign marks a reset, presenting a bold statement about Bally’s new direction. The raw setting and clean lines allow for the models characters to come to the forefront, creating a collection of portraits that explore true personalities, capturing the ethos of Bally.
The campaign was shot in London by New York-based photographer Brianna Capozzi and styled by longtime collaborator Jonathan Kaye.