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London, October 2014 – Bally unveils the new London flagship store designed exclusively by David Chipperfield Architects and based on New Bond Street - one of London's iconic, luxury shopping destinations.
The opening of the store is a huge step forward in representing our ethos of timeless functionality and modernity whilst respecting our rich heritage. It will be our first flagship in decades and will communicate our uniqueness as a brand and redefined corporate identity. Every detail has been taken into consideration; from our revamped advertisements, to new packaging, collections and services available in store. The 4,320 square foot store spans three floors of retail space and offers a unique experience for clients. The basement houses the menswear collection, the ground floor is devoted to womenswear and the first floor to the Made to Order, Made to Colour and Shoe Caring Services.
Bally has a strong legacy of working with some of the most renowned architects - previous collaborations include works with Robert Mallet-Stevens, Andrée Putman, Le Corbusier and Karl Moser. With this in mind, the collaboration on the flagship with David Chipperfield Architects, renowned for their designs, renovations and concepts felt like a natural transition.
The store's design was inspired by an archive image of a Bally store in Switzerland in the 1920's, designed by modernist architect and furniture designer Marcel Breuer. Showcasing our uniqueness and redefined corporate identity, the new store reinforces our existence as pioneers in craftsmanship and design as well as personifies our legacy rooted in function and modernity.
Bally, 45-46 New Bond Street - London, W1S 2SF