LifestyleTech Competence Center (LTCC)
As a founding partner of the Lifestyle Tech Competence Center (LTCC) in Ticino, we are cooperating across technology, consumer goods, fashion and academic institutions to drive R&D projects and scout scale-ups, sharing learnings and resources with the objective of promoting competitiveness and sustainability.
Fashion Innovation Awards
We also nurture new talent and incubate innovators through the annual Fashion Innovation Award, which takes place each year in Switzerland, bringing together the best of the international FashionTech scene. In partnership with Loomish and Netcomm Suisse, the FIA helps fund scale-ups experimenting in finding solutions that address sustainability, such as material alternatives, fashion digitalization and AI. We run pilots with selected nominees and winners as well to test the technologies and help them grow.
New technologies have the ability to improve our production processes, offering customers innovative solutions and better service. We aim to map the unique contours of a person’s foot to find the perfect fit. Through the use of augmented foot scanning, in partnership with Accenture, USI (Università della Svizzera italiana), tech investors Loomish and cloud security specialists at Moresi and Microsoft, we will fund a cutting-edge startup to develop new made-to-measure technology, offering customers the ability to personalize shoes and better select their size when shopping online.
Digital Archive Project
Creative inspirations accessible from anywhere, anytime. In partnership with Hyphen and Università della Svizzera italiana (USI), Bally has launched a three-year project to digitize its archive, transforming our rich collection (over 45,000 shoes) and historical artifacts into strategic cultural tools for easy access and future research. Levering technology to transform our physical archive into a dynamic digital resource, this project will bring early products and prototypes online for 360 view and exhibition, including development sketches, moodboards, posters, advertising campaigns, catalogs, packaging, hardware and logo designs, among other items.
Offering superior customer service requires passion, training and powerful digital tools. We are enforcing our CRM capabilities with Oracle's XSTORE cloud solution and a Clienteling App created by Jakala to equip sales associates with the ability to personalize and elevate customer interactions throughout our Bally stores. This mobile solution seamlessly integrates our in-store shopping experience with advanced omni-channel services, while promoting organizational efficiency and speed.