Bally was born of Swiss values like this one. From the very beginning, a dedication to social responsibility and respect for the environment has been intrinsic to our identity and evident in our actions, well before terms like "Sustainability" or "Corporate Social Responsibility" existed. At Bally, there was just a strong culture of wanting to do right by our people, product and planet.
As the world changes around us, so have consumer expectations. People have rightly begun to demand more of the brands they love. As a result, we’re strengthening our commitment to transparency, sharing the targets we’ve set related to Sustainability, and the progress we’ve made towards achieving them.